LOGO I BRAND GUIDE
CONCEPTS
HAINAN BROS CHICKEN & RICE CO.
Hainan Bros Chicken Company’s identity was built around the friendship between the chef and his business partner and their shared vision of bringing the spirit of Hainan and Los Angeles together through food. The logo reflects that relationship through two signature details: the chef’s iconic backward black hat and the business partner’s jade necklace, creating a mark that represents both individuality and partnership. Inspired by the energy of Los Angeles and the warmth of Hainan cuisine, the visual identity balances urban character with the comfort of a home-cooked meal. The color palette blends hues inspired by both regions into a rich red-orange, paired with a black and white emblem system to create a brand that feels contemporary, welcoming, and personal.