HAINAN BROS CHICKEN & RICE CO.

The branding and logo stem from the friendship between the chef and his business partner, embodying their commitment to capturing the essence of Hainan and Los Angeles in their culinary creations. The logo portrays this symbiotic relationship through two distinctive elements—the chef's iconic backward black hat and the business partner's jade necklace, each symbolizing their unique identities and shared culinary journey. Inspired by the heart of Los Angeles, the logo achieves a balance, seamlessly blending the city's urban grit with the comforting nostalgia of a home-cooked meal. The curated color palette mirrors both Los Angeles and Hainan, fusing hues from their respective flags into a warm and inviting red-orange. Paired with a black and white emblem, this color scheme resonates with the brand ethos, inviting patrons to savor a culinary narrative that encapsulates the spirit of the food in every detail.